As Rhode continuously sells out at Sephora is a biggest news in 2025 beauty trends. Rhode is already top 4 cosmetic brand in the world but recently Rhode relaunched at Sephora with peptide glazing fluid, Barrier restore cream and peptide lip treatment products.
Frequently asked question from public.
So, why Rhode is no1 selling brand at Sephora? Reason Marketing or Formulation?
There is a Sephora online website present for buying Rhode products, so why people rushed at Sephora for buying Rhode product?
CONTENT LIST
Rhode selling ratio
- Data report collection
Rhode selling reason?
- Celebrity Influence and Social Media
- Formulation
- High in Demand Products.
- Limited Stock
Timing of Product Launched in retail marketing + Enhance Product Availability
- Involvement for the beauty Market
Sephora online store is present for buying product so why people crazy at Sephora for buying Rhode product?
Rode Sephora Sales Chart September 2025
- Explain simply chart record
Let's get to know about this.
Rhode announced to launched at Sephora stores also in the U.S , Canada on September 4, 2025.
Also some Data shows Rhode gained success by achieved US $15 million dollar in first day sales at Sephora.
1 Report states that Rhode becoming the top 10 skincare brands online from September 4 to 7 accounted 2.8% total skincare sales at sephora.com.
In different stores some staff also reported Rhode success that people lines down the building over 100 BOPIS orders even before opening and already sold out half of the products.
Sources from Beauty Independent , Net Influencer, Global Cosmetic Industry
Reason why Rhode sold out? Marketing or Formulations?
Celebrity Influence and Social Media
This brand is founded by Hailey Bieber so brand famous and getting success by her influence. Hailey Bieber herself marketing her own brand by wearing different product also her skin is glowing, flawless is also a huge proof that her formulation is sustainable, safe worth enough to buy.
Before relaunched more than 2 million searches for Rhode products on Sephora site . People are getting crazy over Rhode products.
Formulation
Her minimal aesthetic skincare with peptide lip balm , Barrier restore cream, Pineapple refresh cleanser are famous due to it's great formulation. people getting positive results and minimal look by her products. Some people upset by her some blushes but now reformulation these products is satisfy people demand.
Vanilla cake and salted caramel lip balm is getting viral and high in demand.
High in Demand Products.
Rhode peptide glazing fluid skin serum
is high in demand almost 1000,000 people in waited list for buying this product because it's contain niacinamide, Hyaluronic acid and peptides.
Rhode Barrier restore cream
focus on skin barrier health repeatedly high in demand and best sold out product.
Rhode Glazing Milk
giving radiant look ranked no# 1 best seller product in the beauty product list highest in demand in 2025.
Rhode Pocket Blush
A dual use cream blush for lip and cheeks. Most viral product in social media.
Rhode Peptide Lip Treatment
is a lip care treatment high in demand too.
Limited Stock
Because of high demand for products also cause rapid sell out in may areas of location
Rhode launched products about ( 10 to 16 items) a compact range of SKUs is sell out making a limited stock.
Timing of Product Launched in retail marketing + Enhance Product Availability
Because of brand had been selling online only , so Sephora launched was it's huge source of physical store launch.
Due to E.L.F company purchased of Rhode is also added power and marketing to the success.
Involvement for the beauty Market
Continuously and successful sell out at Sephora can lead to major partnership with other retailors automatically boosting brand recognition.
Her marketing own product online also build trust on consumers that her brad is safe.
Also buyers are increasingly attracted to trendy products often influenced by the social media and influencer marketing. Product getting popularity by online marketing hyped new consumers to buy new products which makes rapid sell out products.
By this products become more trendy due to online marketing . More product selling out explains more consumer demand on publics.
Sephora online store is present for buying product so why people crazy at Sephora for buying Rhode product?
Because consumers wants to checked sample product physically before buying if it's blending in skin perfectly, match their skin tone perfectly.
Which is valid because sample testing allows consumers to checked the quality of product, product being suitable for consumers, testing sample is a powerful tool for marketing in 2025 due to social media influencing.
also this makes consumer happy because by doing this "Girlhood is swatching(showing samples of colors) all Rhode products with strangers".
Rode Sephora Sales Chart September 2025
This chart explains the Rhode first day sales U.S $15 MILLION, this also showed the consumers high demand for Rhode and celebrity influenced marketing launched
Rhode breaking other brands record by making total skincare sales 2.8% nearly 3% across all Sephora online store when launched . Some luxury skincare brand hold up 1-2% sales rate when launched.
Rhode entered the rank of top 10 Sephora online selling skincare brand making brand famous getting product searches, highly consumers engagement and restock waitlisted at Sephora.
And in the last.....
Overall Rhode Rapid selling out product is due to celebrity involvement branding with skincare appeal , marketing strategy, consumers high on demand, social media marketing, formulation , minimal packaging, focused on peptide, restore skin barrier , lip care product strategy and Sephora one of the biggest platform making it possible for huge success in the beauty /cosmetic world.
What you think of this..?