When K-Beauty Meets K-Pop Royalty
As by seeing the title , you already guessed what's the article about, in this article I covers the Laneige brand collaboration with the king of K-pop idol who's also known as world wide handsome .
As we know that Korean skincare is globally admired for its transformation , but....., but when Laneige a sensational brand of Amor pacific announced BTS's Jin as its first male global ambassador, it was more than a campaign.
It became a cultural reset. With a mixture of flawless visuals, A WORLD WIDE HANDSOME clean skincare, and K-pop influence, this collaboration is making waves far beyond South Korea.
The “Jin-ius” Campaign: A New Era for Cream Skin
In September 2024, Laneige BRAND launched the “Jin-ius” campaign, starring Jin and the favorite Cream Skin Cerapeptide™ Toner & Moisturizer.
all-in-one hydrating formula,
known for its lightweight milky texture, was reintroduced with a modern twist and Jin at the center of it all.
Thanks to the campaign’s success, Cream Skin saw a significant rise in global sales and became a trending product again in the beauty community.
Jin's soft visuals and calming aura matched the product’s concept perfectly. We can says that a minimalist skincare that works.
A Skincare Star ( The Rise of the Mewy Cushion)
After the Cream Skin comeback, Laneige introduced the Mewy Cushion in early 2025 . It's a lightweight cushion foundation that gives a mewy, smooth, and hydrated finish.
Once again saying loudly featuring Jin, the cushion quickly rise to the top of Olive Young's bestsellers list, Korea's top health and beauty store.
It's success wasn’t just about formulation , it was about storytelling. Jin’s campaign visuals blended luxury with freshness, drawing in both loyal ARMYs and skincare lovers alike.
Creative Direction( The Power of Visual Campaigns)
Both campaigns were developed by Jung von Matt HANGANG, a Seoul-based one of the best creative agency. Their work highlight the natural lighting, clean visuals, and Jin’s effortless appeal. The creative strategy focused on simplicity, elegance, and everyday skincare placed perfectly with Laneige’ s modern identity.
More Than Just Beauty( Why This Collaboration Matters)
Jin’s collaboration with Laneige isn’t just a business move , it's a sign of progress. It's symbolized the growing male presence in skincare marketing, especially within the K-pop world. His influence helped attract new demographics and amplified Laneige’s identity as a brand focused on hydration.
Having a male K-pop idol represent skincare globally challenges stereotypes and encourages across the board in the beauty industry.
It also symbolize the Laneige’ s bold step into more globalized, gender-neutral marketing , where skincare is seen as essential, not complete..
And in the last
A Match Made in Skincare Heaven
Amazon Link jin x laneige creamskin
Jin’s partnership with Laneige is a reminder of the magic that happens when powerful branding meets genuine influence.
From Cream Skin’s minimalist glow to the Mewy Cushion’s dewy perfection, Laneige is proving that change and star power can co-exist beautifully.
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